Clever Conversations Webinar: Become a Consumer Expert
NARI is collaborating with Sphere Trending, a think tank agency with 24+ years of expertise in forecasting home, architecture and remodeling trends, to bring you clever business strategies to help you stay ahead of constant change.
Cost: $79 members, $129 non-members
Members save $50 on registration
BECOME A CONSUMER EXPERT:
Learn best practices for connecting to the new and evolving generations.
Date: November 21, 2024
Time: 12 – 1:30 pm CT
Three Topics:
Discover how today’s adult generations have evolved their lifestyles into distinct home needs.
You will learn:
•Generational similarities as well as key uniqueness’s regarding today’s home
•Conversational expectations and purchasing behavior for each group
•Future life stage drivers across today’s diverse demographic landscape
Five adult generations, each with living patterns that reimagine a future untethered from the past.
You will learn:
•The growing ecosystem of household types, each with distinctive attributes
•Rising consumer demands around sustainability, security and resiliency
•Best-of-class strategies for remodeling next-gen excitement and solutions
Learn how the “work from home” revolution has shifted behavior and home functionality.
You will learn:
•How to benefit from the $600B a year global shift in spending from outside the home to inside activity
•Why today’s aging housing stock does not meet tomorrow’s needs
•‘Living-the-lot-line’ with seamless indoor/outdoor activity flow
Sphere Trend presenters:
Susan Yashinsky, VP of Innovation
Emily Siwek, Director of Architecture